The Friis Agency was founded in early 2025 by Lauren Friis, a strategist with an uncanny knack for blending big-picture thinking with on-the-ground hustle. Her background spans the corporate boardroom, the creative agency floor, and the unpredictable world of startups—giving her a rare, 360-degree view of how brands come to life and grow. Over the past 18 years, she’s led teams, advised founders, and helped shape brands from scratch. Eventually, she took the leap and launched her own retail boutique—a stylish, well-loved concept shop she built and ultimately sold, proving she doesn’t just talk strategy, she lives it.

Friis Agency is a modern marketing and partnership studio built for brands ready to grow with purpose—and a point of view. Founded by a collective of strategists, creatives, and operators who value both big ideas and meticulous execution, we take a distinctly hands-on approach to everything we do. From quiet brand launches to bold rollouts, we shape thoughtful strategies, curate meaningful collaborations, and help businesses scale without losing their soul.

With a trusted circle of creatives—think content directors, influencers, photographers, media buyers, designers, and so much more —we build custom teams around each client’s needs, no fluff, no formula. Whether you're an emerging name or an established brand in evolution, we embed seamlessly into your world, working side by side to ensure sharp communication, smart decisions, and work that resonates—with your audience and the moment.